Overview

Dimsumku was the earlier version of the brand before evolving into the redesigned experience of Oemah Dimsum. The website was created as a simple landing page to introduce the brand, showcase products, and provide basic information for customers.

The interface focused on functionality and accessibility, helping users explore the menu and learn more about the brand in a straightforward way.

Design Direction

The previous design used a simpler visual approach with a more basic layout structure and minimal styling. While the website successfully delivered essential information, several aspects of the experience still had room for improvement in terms of visual consistency, hierarchy, and overall brand presentation.

The design primarily emphasized:

• Simple navigation flow
• Basic product presentation
• Lightweight landing page structure
• Clear information delivery

Why It Was Redesigned

As the brand continued to grow, the website needed a stronger visual identity and a more modern user experience. This became the starting point for transforming Dimsumku into the refreshed redesign direction of Oemah Dimsum.

The redesign focused on creating:

• A cleaner interface
• Better visual storytelling
• Stronger branding
• Improved user experience
• A warmer and more engaging appearance

Reflection

Although simple, the previous version played an important role as the foundation of the brand’s digital presence. It became the starting point for understanding what worked well and what could be improved in the next evolution of the experience.